Oracle Data Cloud began with the drive to make advertising more effective by putting data, measurement capabilities, and powerful contextual intelligence to work. From the beginning, Oracle Data Cloud brought digital marketing into the future by leveraging the technologies of BlueKai Data Management Platform; Grapeshot, the pioneer in privacy-friendly contextual targeting and brand safety solutions; Moat, the award-winning attention measurement platform; Datalogix, which closed the loop connecting offline purchase signals to digital platforms for audience targeting and campaign measurement; AddThis, a leader in global audience segment quality, scale, and insight; and Crosswise, experts at refining omnichannel connections.